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Come see us at 107 Grand Street in SoHo!

Come celebrate the official announcement of the 2019 ICC tournament where we will reveal which world class teams will be competing and the unique venues where these match-ups will take place. 

In partnership with New York-based artist, Daniel Arsham, and collaborative design practice, Snarkitecture, we’ve created a retail experience like no other. We’re taking over SoHo for three full days to bring the convergence of soccer and lifestyle directly to you. Come early to witness Daniel Arsham’s custom, ICC-inspired relic collection and be one of the first in line to get the exclusive ICC x Daniel Arsham capsule collection with two drops—first, on Thursday, March 28th and second, on Friday, March 29th. Doors open at 10am and there is limited availability.

Plus the first lucky few will have the chance to check out the Content Studio filming live each day. We’ll be featuring some of the biggest names in soccer and sport talking about their love of the beautiful game, on and off the pitch.

You MUST RSVP in order to attend.

Capsule collection will be available first come, first serve, while content studio taping attendance is available by reservation only.

Don’t miss out on the chance to come celebrate the #ICC2019 launch in style.

International Champions Cup at 107 Grand is a cash-free zone.