Juventus have revealed the club’s new kit for next season, which sees them dispense with their traditional stripes in favour of black and white halves and a pink strip down the shirt’s middle.
The Turin-based side have been a progressive outfit in recent years, having been the first Italian club to move to a state-of-the-art modern stadium and later rebranding the club’s badge to give it a more minimal and modern look.
This latest development will see Massimiliano Allegri’s team run out in a black and white halved shirt, with each sleeve in one of the two colours.
The pink strip down the centre is a nod to Juventus’ past, with the Bianconeri originally wearing a pink kit before taking inspiration from the black and white shirts of English club Notts County in 1903.
Next season’s shorts and socks remain mostly black and maintain a more traditional look as a result, but a small pink ring around the middle of each sock does hint at the groundbreaking design on the shirt itself.
The kit reflects a trend which has seen the club’s traditional pinstripes used less frequently since the turn of the century.
Pink has also been Juventus’ away colour of choice a number of times since the late nineties.
The Old Lady debuted their new kit in their Serie A clash with AS Roma at the weekend and will be wearing the innovative design when they take part in the International Champions Cup 2019 this summer.
Having won eight Serie A titles in a row, Juventus will be looking to add to their trophy cabinet when they compete in the tournament in July and early August.
They’ll be playing UEFA Champions League finalists Tottenham Hotspur in Singapore, doing battle with Inter in the Derby d'Italia in Nanjing, China, and taking on Spanish giants Atlético de Madrid in Stockholm, Sweden.