International Champions Cup and Daniel Arsham have partnered together to launch the 2019 International Champions Cup Tournament by creating an exclusive collection of relics using Arsham’s iconic eroded treatment through the lens of world-class soccer.
Inspired by the classic traditions of soccer and ICC’s vision to transform world soccer culture in the U.S., Arsham’s collection is the futuristic manifestation of ICC’s leading voice as it sits at the intersection of sport and culture.
This partnership has come together in three full parts, starting with a ten-piece custom relic collection, a two-part capsule release and a retail pop-up space designed by Snarkitecture.
ICC and Arsham are both paving the way to reshape the future of their respective fields. As Arsham continues to resonate with youth culture, ICC is evolving the existence of soccer culture in the U.S. to allow fans to connect with the sport beyond the pitch. Together, they will both continue to reach the biggest names in culture and find ways to break the mold, defining the future of soccer.
On Thursday, March 28th, and Friday, March 29th, two versions of the capsule will drop each day at ICC’s pop-up retail location at 107 Grand Street in SoHo, New York as part of the ICC’s three-day launch event.
The limited-quantity run will feature ICC’s newest logo design across hoodies, tees, soccer jerseys, hats, and soccer balls, reflecting Arsham’s futuristic-simplicity color palette of white and black.
To inspire the capsule design, Arsham created ICC-focused relics using his eroded treatment. Starting with the redesigned ICC logo and diving into artifacts like a replica soccer ball that Drake presented at the 2017 Manchester Derby ICC match in Houston, TX – this collection tells a deeper story of how ICC is transforming the way that soccer fans and hypebeasts alike can experience the beautiful game in ways like never before.
Boasting ten total pieces, additional items in the collection include the 2018 ICC trophy and cleats worn by celebrities in ICC’s House of Soccer event.
Given Snarkitecture’s expertise in designing the popular KITH retail stores, ICC has also enlisted Arsham’s firm to help design the retail space at 107 Grand. Supporting the capsule collection, the space will feature an ICC Gallery with Arsham’s relic collection on display as the ICC officially announces the highly anticipated lineup for the 2019 International Champions Cup tournament.
ICC at 107 Grand will be open to the public starting Thursday, March 28th, through Friday, March 20th, from 10am to 5pm. Arsham’s collection will be available for purchase until sold out on each day. Additional ICC merchandise will be sold alongside Arsham’s collection to further celebrate the ICC as a new leader in culture.
Adjacent to the retail section, ICC will be producing a content studio with various sports/soccer-related panel discussions, featuring current and legendary sports figures, open to the general public on a first-come, first-served basis.
About Daniel Arsham and Snarkitecture
Daniel Arsham is a New York-based artist who explores fine art, architecture, performance, design and film. Through some of his most notable collaborations with world renowned musicians such as Pharrell Williams and Usher, fashion brands such as KITH and adidas, and many others, Arsham has become a leading name in culture.
Snarkitecture is a New York-based collaborative design practice established to investigate the boundaries between disciplines. Snarkitecture’s work focuses on the reinterpretation of everyday materials, structures and programs to new and imaginative effect. With a conceptual approach centered on the importance of experience, the studio creates unexpected and memorable moments that invite people to explore and engage with their surroundings.
Don't miss out on the 2019 International Champions Cup and the chance to see the world's best players in your back yard. We're announcing teams this week with the full schedule released on March 27.