Real Madrid is the most successful club of all-time. With 115 years of history, it has a record list of honours: 11 European Cups, 1 Club World Cup, 3 Intercontinental Cups and 32 Ligas, among other titles. FIFA has recognised Real Madrid as the Best Club of the 20th Century, and the prestigious publication Forbes considers Real Madrid as the most valuable sports team in the world.
Its successes and the values that identify it as a universal brand ensure Real Madrid receives maximum admiration from millions of followers in each continent, and its name is associated with the sponsorship of big global companies, leaders in their respective sectors, that want to tie their brand to the values that the club represents.
Therefore, the value of the brand and the desire of the club to guarantee the full satisfaction of millions of followers have encouraged the development of a great variety of products, services and communication channels which have been tailored for its followers.