Six years ago, Paris Saint-Germain set itself the aim of becoming an international sports brand and one of the biggest clubs in Europe.
The first stages of the project illustrate its ambition. The team has won the French Ligue 1 title and qualified for the quarter-finals of the UEFA Champions League four years in a row. It has already won one trophy this year and is still en course in all French and international competitions.
Beyond the sporting achievement, the club enjoys excellent economic results. Its revenues have multiplied five-fold in the last 6 years. Since 2015, Paris Saint-Germain made it into the top 10 most valuable clubs according to Brand Finance, and the top 5 football clubs in terms of turnover.
The Club popularity is growing exponentially. Paris Saint-Germain went from 36 million fans at the end of last season to over 39 million in January 2017.