International Champions Cup United States

PR: International Champions Cup (ICC) and Indeed Renew Partnership for 2016 Tournament in North America, Europe, and Australia


World’s #1 job site Indeed to support millions of football fans around the world find their next job

New York, March 21 2016 – Today, the International Champions Cup (ICC) and Indeed, the world’s leading job site, announced they have renewed their partnership for the 2016 ICC football tournaments in North America, Europe and Australia.

In 2015, Indeed activated a dynamic partnership with ICC, showcasing the essential jobs that ‘make football work’. The approach featured in a series of media assets produced by Indeed, which appeared across a number of channels during the campaign. This culminated in a TV advertisement currently running on television and digital channels in the brand’s priority international and domestic markets. The 2016 creative campaign will engage passionate football fans across the world once more, spotlighting the great work that goes into making an ICC tournament happen - both on the pitch and behind the scenes.

Indeed will serve as the Official Online Job Search Partner, a special arrangement that will include global custom content curation, digital and social media campaigns, on-site activations and exclusive hospitality opportunities. The brand will also renew its unique ICC Team Liaison campaign, an exciting commitment to offer passionate and qualified fans the opportunity to work alongside 2016 ICC staff for select matches. Team Liaisons will help escort and oversee the needs of the best clubs in the world and gain exclusive access to behind-the-scenes experiences at select tournament matches.

“Our partnership with Indeed last year was a rousing success and renewing with them was a top priority for us,” said David Tyler, CEO of Relevent Sports. “Indeed’s return and desire to promote a truly global brand demonstrates the continued strength of the International Champions Cup as the summer’s premier soccer tournament, and we are thrilled to have them as a global partner.”

Paul D’Arcy, Senior Vice President, Marketing at Indeed, commented: “As a showcase of global talent from the best teams in the world's greatest leagues, the International Champions Cup is a great opportunity for us to reach millions of job seekers. We will use the partnership to spotlight the myriad of jobs across the world of football, providing fans with a unique experience to go behind the scenes of this incredible industry.”

He added: "Football fans across the world should watch out for what we have in store this summer with the ICC.”

The International Champions Cup will announce teams, venues, dates and match-ups for the North American tournament in March. Tottenham Hotspur F.C., Juventus F.C. and Melbourne Victory F.C. have already been announced for the 2016 International Champions Cup Australia, with one more team to be announced at a later date. Manchester City has been announced for the 2016 International Champions Cup China.

For more information, or to stay up-to-date on the latest International Champions Cup information, please visit

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Notes to Editor

About Relevent Sports Relevent Sports provides an innovative approach to building a soccer presence in the United States and around the globe. Relevent Sports showcases the best matchups and tournaments in soccer featuring the top clubs, international teams and players. In addition to hosting the International Champions Cup annually every summer, Relevent Sports works closely with national teams including Brazil, Argentina and Portugal to host exhibition matches in major sports venues throughout the year. Utilizing brand development, grassroots planning, corporate sponsors, international touring and philanthropic initiatives, Relevent Sports promotes and grows the love of soccer worldwide.

About the International Champions Cup The International Champions Cup is an annual summer soccer tournament organized by Relevent Sports, featuring the best clubs from around the world. A staple property of Relevent Sports and RSE Ventures, the International Champions Cup brings the best in soccer to iconic sports venues across North America, Australia, Europe and China.

About RSE Ventures Founded in 2012 by Stephen M. Ross and Matt Higgins, RSE Ventures is a multi-national sports and entertainment venture firm with a focus on new technologies. RSE builds, owns and operates companies in sports, media, entertainment and technology, including Catalyst Media Group, VaynerMedia, Vayner/RSE, Relevent Sports and Ascendent Sports Group.

About Indeed More people find jobs on Indeed than anywhere else. Indeed is the #1 job site in the world and allows job seekers to search millions of jobs on the web or mobile in over 60 countries and 28 languages. More than 180 million people each month search for jobs, post resumes, and research companies on Indeed, and Indeed is the #1 source of external hires for thousands of companies (sources: SilkRoad & iCIMS). For more information, visit

About MediaCom Sport & Entertainment Mediacom Sport & Entertainment is an integrated partnerships and brand engagement division of Mediacom. Our aim is to ensure our client’s sponsorship activities are impactful, accountable and aligned with their wider communications objectives to drive maximum success and efficiency from sponsorship as a key component of the communication system. Being part of the world’s leading integrated communication agency, the division combines the most comprehensive consumer and brand insight with intrinsic knowledge of all channels where sponsorship is executed to identify, secure, and develop sport and entertainment partnerships that deliver long lasting brand impact.

About MullenLowe Group MullenLowe Group is a creatively driven integrated marketing communications network with a strong entrepreneurial heritage and challenger mentality. We are a global creative boutique of distinctive diverse agencies, rich in local culture with both intimacy and scale, present in more than 65 markets with over 90 agencies. With an integrated, hyperbundled operating model global specialisms include expertise in brand strategy, creative content development, performance analytics, and through the line advertising with MullenLowe, full service, integrated digital marketing with MullenLowe Profero, media and communications planning and buying with MullenLowe Mediahub, and strategic activation and shopper marketing with MullenLowe Open. We are consistently ranked among the most awarded creative and effective agency networks in the world, and have topped the Effie Index as the most effective global network in terms of points per dollar revenue for the past 5 consecutive years.

Indeed Press Release