NEW YORK (July 11, 2017) - The International Champions Cup (ICC) and Relevent Sports announce today their ICC Fan Passport app. This unique social rewards program incentivizes fans to participate in various activities throughout the 2017 International Champions Cup presented by Heineken® and share their interactions on social media platforms, amplifying their experience on each network. The fifth installment of the world’s premier summer soccer tournament brings the strongest line-up to date, with eight of the world’s most celebrated clubs facing off at renowned venues across the United States.
By engaging with club and sponsor activations throughout each ICC Fan Fest and Casa Clásico at Bayfront Park, fans can earn badges which can be redeemed for exclusive ICC merchandise and experiences such as jerseys, pre-game field passes and seat upgrades. This will be featured throughout the tournament, leading up to and throughout the biggest match in International Champions Cup history FC Barcelona and Real Madrid C.F. meet on July 29, 2017 at Hard Rock Stadium for El Clásico Miami. Those who participate in ICC Fan Passport will also receive access to exclusive content including the Rep Your Club Meme Generator, interactive Club social pages, and a lightshow that allows fans to showcase their team pride while lighting up the sky at select ICC matches!
“We are excited to partner with Thuzi to create a truly immersive experience for fans of the ICC,” said David Tyler, Chief Executive Office of Relevent Sports. “The ICC prides itself on offering fans a premium experience leading up to and throughout every match. ICC Fan Passport allows us to further engage with fans while rewarding them for the loyalty and commitment they have shown over the past five years.”
Fans can begin earning badges today by downloading the free app in the App Store or Google Play. RFID encoded wristbands can be collected at various locations throughout Casa Clásico at Bayfront Park. Brand ambassadors can assist app users at all ICC Fan Fests to enable check-ins at designated ICC activations. Fans can redeem badges to enter the scan-to-win contest at each gameday Fan Fest and Casa Clásico.
The 2017 International Champions Cup presented by Heineken® will run from July 19 – 30 and feature 12 matches played across 11 cities throughout the United States. In total, eight teams from around the globe, including England (Manchester United F.C., Manchester City F.C., Tottenham Hotspur F.C.), Italy (Juventus F.C., AS Roma), France (Paris Saint-Germain F.C.) and Spain (FC Barcelona, Real Madrid C.F.) will compete in this year’s tournament. For more information about the 2017 International Champions Cup presented by Heineken®, including ticket information, visit www.internationalchampionscup.com.
About Relevent Sports
Relevent Sports provides an innovative approach to building a soccer presence in the United States and around the globe. Relevent Sports showcases the best matchups and tournaments in soccer featuring the top clubs, international teams and players. In addition to hosting the International Champions Cup annually every summer, Relevent Sports works closely with national teams including Brazil, Argentina and Portugal to host exhibition matches in major sports venues throughout the year. Utilizing brand development, grassroots planning, corporate sponsors, international touring and philanthropic initiatives, Relevent Sports promotes and grows the love of soccer worldwide.
About the International Champions Cup Presented by Heineken The International Champions Cup is the world’s premier summer soccer tournament organized by Relevent Sports, featuring the best clubs from around the world. A staple property of Relevent Sports and RSE Ventures, the International Champions Cup works with leading sponsors such as Heineken, Nike, Visit Orlando, and Ally, among others, to bring the best in soccer to iconic sports venues across North America, Europe and China.
The International Champions Cup has hosted some of the most iconic matchups in the world, including the two most attended soccer matches in U.S. history. First came when 109,318 fans saw Real Madrid and Manchester United play in Michigan Stadium at the University of Michigan. Real Madrid returned to the “Big House” to take on Chelsea in front of 105,826 fans, second all-time, as part of the 2016 tournament. The International Champions Cup has also hosted the most attended soccer matches in Minnesota (64,101 at U.S. Bank Stadium) and Ohio (86,641 at Ohio Stadium) state history. In its four-year history, Real Madrid, Manchester United, Juventus and Paris Saint-Germain have all won installments of the tournament.
Thuzi is a worldwide leader in technology that blends events, mobile applications and digital campaigns that are truly Social by Design. Events powered by the award winning Thuzi Event Pass Platform leverage Thuzi’s extensive social media experience and game changing technology. These capabilities help our clients turn “live” events into “life” events shared across social media to achieve unparalleled brand immersion and monetization. Thuzi’s event & mobile platforms power events of any size from single photo activations for one brand to many activations across multiple brands, using one powerful registration credential.