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International Music Icon Marc Anthony to Headline International Champions Cup First Ever Halftime Show at El Clásico Miami

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For Immediate Release
Relevent Sports: Ben Spencer, bspencer@releventsports.com Derris: Dave Beauboeuf: dave@derris.com

International Music Icon Marc Anthony to Headline International Champions Cup First Ever Halftime Show at El Clásico Miami

MIAMI– El Clásico Miami announced today that global music icon Marc Anthony is the performer and main music attraction for the halftime at the 2017 International Champions Cup presented by Heineken match of El Clásico Miami between Real Madrid C.F. and FC Barcelona. The match, set for July 29 at Hard Rock Stadium in Miami Gardens, Fla., is presented by Relevant Sports, a division RSE Ventures.

The announcement was made at the Pérez Art Museum Miami. Marc Anthony was introduced by Related Group Miami CEO & Co-Founder Jorge Perez, who also serves as an Ambassador of El Clásico Miami. Anthony’s historic performance at the sold-out match will be the first to headline a halftime show at any International Champions Cup match and will give the fans in attendance a once-in-a-lifetime opportunity to enjoy his music.

Marc Anthony is one of the most influential performing artists of his time, and an ambassador of Latin music and culture at a global level with social media platforms totaling more than 30 million followers. He is a five-time Grammy winner with 26 Billboard chart topping hits, holds the Guinness World Record for best-selling salsa artist and the most number-one albums on the Billboard Tropical Albums year-end charts. He also is a successful actor and philanthropist. Anthony’s foundation, Maestro Cares, addresses the housing, academic and health challenges orphaned children face each day in developing Latin American countries. In 2015, he founded MAGNUS Media, a company with operating divisions for artist management, music publishing, digital and video content creation, television production, a music label, talent agency, a sports division and an entertainment-centric brand marketing practice focused on leveraging the power of top Latino content creators and influencers worldwide.

Leading up to El Clásico Miami, fans will have a chance to participate in a variety of activities including concerts, team pep rallies, art and more. These festivities will be hosted in and around Hard Rock Stadium, Miami Beach, Wynwood and Bayfront Park as part of an immersive experience that will provide chances for fans to experience the culture of Miami.

About the International Champions Cup The International Champions Cup is the world’s premier summer soccer tournament organized by Relevent Sports, featuring the best clubs from around the world. A staple property of Relevent Sports and RSE Ventures, the International Champions Cup works with leading sponsors such as Heineken, Nike, Orlando, and Ally, among others, to bring the best in soccer to iconic sports venues across North America, Europe and China.

The International Champions Cup has hosted some of the most iconic matchups in the world, including the two most attended soccer matches in U.S. history. First came when Real Madrid C.F. and Manchester United F.C. drew 109,318 fans to Michigan Stadium at the University of Michigan. Real Madrid C.F. returned to the “Big House” to take on Chelsea F.C. in front of 105,826 fans, second all-time, as part of the 2016 tournament. The International Champions Cup also has hosted the most attended soccer matches in Minnesota (64,101 at U.S. Bank Stadium) and Ohio (86,641 at Ohio Stadium) state history. In its four-year history, Real Madrid C.F., Manchester United F.C., Juventus F.C. and Paris Saint-Germain F.C. have all won installments of the tournament.

About Relevent Sports Relevent Sports provides an innovative approach to building a soccer presence in the United States and around the globe. Relevent Sports showcases the best match-ups and tournaments in soccer featuring the top clubs, international teams and players. Since 2013, Relevent Sports has organized the International Champions Cup; the premier preseason tournament featuring the top European clubs with matches in North America, Europe and Asia. Utilizing brand development, grassroots planning, corporate sponsors and international touring, Relevent Sports promotes and grows the love of soccer worldwide.

About RSE Ventures Founded in 2012 by Stephen M. Ross and Matt Higgins, RSE Ventures is a multi-national sports and entertainment venture firm with a focus on new technologies. RSE builds, owns and operates companies in sports, media, entertainment and technology, including Catalyst Media Group, VaynerMedia, Vayner/RSE, Relevent Sports, Ascendent Sports Group and the International Champions Cup.

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